A brand new report printed by Counterpoint Analysis reveals how the marketplace for true wi-fi headphones goes in opposition to a small revolution. Actually, if for a very long time Apple’s AirPods headphones have proven themselves to the market because the reference level for this class of merchandise, the Q2 2020 reveals how the Cupertino firm truly is is dropping floor regardless of good progress and the chance that they are going to be bought 82 million of AirPods throughout this 12 months.
Apple loses floor even when it sells
How is that this doable? The reply is easy sufficient for those who have a look at the pie chart beneath: Apple pays for a premium placement of its true wi-fi headphones inside a market that’s veering extraordinarily rapidly in the direction of options cheaper. Thus far, Apple’s market share stops at 35% – nonetheless an enormous quantity if we contemplate the person outcomes of the competing firms – with Xiaomi in second place at 10% and Samsung al 6% – sturdy progress is predicted contemplating the superb gross sales recorded by Samsung Galaxy Buds Dwell.
One of many causes that would justify this alteration available in the market might additionally rely on the technique adopted by Apple with true wi-fi headphones. Actually, though it’s doable to make use of headphones on Android gadgets, most customers with an Android smartphone have a tendency to purchase headphones from different manufacturers additionally as a result of incapacity to make use of some options as an alternative accessible to iOS customers, which results in a continuing erosion of the AirPods market.