Released by an experimental team inside the Menlo Park company, for now only in the United States and Canada. Create an intimate multimedia and private space for those who cannot see each other because of the health emergency but not only
THE QUARANTINE caused by the Covid-19 emergency all over the world forces many couples not to be able to meet, to live divided, often very far away. Facebook thinks of all the possible ways to bring them closer, at least virtually. Among these there is certainly the “Tuned” app, entirely experimental and therefore released by an internal social team called NPE which stands for New Product Experimentation without clamor and only on iOS. And without too many expectations, for the moment. Don’t worry, you won’t find it in the Italian App store: it will only arrive there if the tests find a response in the users’ satisfaction. For now only in the United States and Canada.
Tuned was designed specifically for couples who currently cannot live together. But also to those who have chosen to live a long-distance relationship regardless of the health emergency. The aim is to encourage them to create a sort of intimate network, a mini social network that represents a private space that connects only the two of them. To do what? All they hear, of course: sharing their mood (which is certainly not the best in these moments) exchanging musical discoveries on Spotify, with which the app connects, and maybe composing digital albums in which to share anything. Not only that: in addition to chatting directly, you can send stickers, notes and of course voice memos as in any self-respecting chat app. In short, everything you can do in a social network platform.
The aim is to maintain and nurture a relationship for two, albeit at a distance, in all the forms that the digital world makes possible. It also has some marketing implications for social media. In the sense that every activity in this mini social two is subject to the same Facebook rules. The app is free and from what the American media write, it would not even be necessary to sign up with a Facebook account, but the social in blue inherits the rules on personal data: those that are provided by users, their activities, their “likes “and anything else they can use for personalized ads.
It must be said that the insights of this team have so far not received appreciation to the point of making them rise to the proscenium of successful apps, as has happened with other software that encourage interaction between the two. A few months ago the NPE team had worked on one app to create memes and on another that was making the verse to Pinterest. Unmemorable experiences. But this idea could reverse the trend, who knows.