After publishing the results of the European Hardware Community Awards 2020, an initiative through which the readers of the websites that join the European Hardware Association – of which Hardware Upgrade founder member – can express their preferences and indicate the companies that they consider most deserving for innovation in the technology landscape, we can now take a closer look at the results that emerged from the survey conducted with Hardware Upgrade readers in the second half of the month of October.
Observing these results closely allows us to conduct a comparison with pan-European data, so as to verify whether the Italian consumers, represented in this case by you readers of Hardware Upgrade, agree or disagree with what is expressed by the European public. .
European Hardware Community Awards 2020: substantial convergence of views between Italy and Europe
And let’s just say that in over 3100 responses received there is a widespread commonality of views on many of the categories into which the vote was divided: the readers of Hardware Upgrade showed a similar orientation to that of the other European readers, for many product categories expressing the same preference. Here is below:
- Best CPU brand: AMD
- Best Motherboard brand: ASUS RoG
- Best RAM brand: Corsair
- Best GPU brand: NVIDIA
- Best Graphics Card brand: ASUS RoG
- Best CPU air cooler brand: Noctua
- Best Custom cooling: Corsair
- Best HDD brand: WD
- Best SSD brand: Samsung
- Best Mouse brand: Logitech
- Best Keyboard brand: Logitech
- Best Gaming headset brand: Sennheiser
- Best Headphones brand: Sennheiser
- Best Speaker brand: Bose
- Best VR brand: Oculus
- Best Desktop gaming PC brand: Dell / Alienware
- Best non-gaming laptop brand: Dell
- Best 2-in-1 brand: Microsoft
- Best Wearables brand: Apple
- Best Smart home products brand: Amazon
- Best TV brand: LG
European Hardware Community Awards 2020, the differences expressed by the Italian community
Instead, there is a divergence of perception on a part of products that are united by being modding or overclocking solutions. We see indeed that in the category Best Case Fan brand, the Italian community prefers Noctua compared to the European preference of be quiet, among other things with a difference between the two brands of almost 15 percentage points. Even the “second best” of this category for the Italian public, indicated in Cooler Master, however spaced, at almost 12 percentage points.
As for the category instead Best Watercooler brand the Italian preference goes to Cooler Master, where Corsair was indicated at European level, which is still the Italian “second best” with a distance of almost 7 percentage points. Still remaining in the world of modding and overclocking, Cooler Master is preferred by the Italian community for the category Best Case brand, compared to Fractal Design that emerged from the European results. And as for the Best PSU Brand, Corsair comes out the winner from the Italian votes, instead of be quiet that it won at European level.
Let’s move on to the peripherals, where also in this case the Italian Hardware Upgrade community expressed different preferences compared to what emerged from the data relating to the whole of Europe. Specifically we see that for the category Best External Storage brand Western Digital to earn first place by almost 14 percentage points behind Samsung, in second place, which instead was recognized in first place by the European community.
As for the categories Best Monitor brand and Best Router brand, which in Europe had seen Asus ROG excel in both, the Italian community has selected respectively LG and AVM. However, it must be said that the ranking for the Monitor category is quite “short”, with the first four positions all within a range of almost 8 percentage points. In the category Best Mini-PC Brand Intel to collect the greatest preferences of the Italian community, where Asus had instead gained the first place in the results of the European survey. The category Best Gaming Laptop brand sees excel for the Italian community Dell / Alienware instead of Asus ROG, which has received the greatest preferences at European level.
A particular observation instead goes to the category Best Smartphone Brand: Italian preferences indicate Apple, where in Europe it was Samsung that gained the first position. But in reality in the Italian ranking the top three positions are almost an equal relationship between Apple, Samsung and Xiaomi with a difference of 1 percentage point between the first two and just 0.1% between Samsung and Xiaomi.