Regardless of being very versatile and capable of work on quite a few platforms, from vehicles to TVs passing by means of wearable units (specifically smartwatches), Android just isn’t destined to achieve success in each sector of the market.
Put on OS is a transparent instance of this, an working system that has by no means managed to interrupt by means of within the smartphone sector. After a quiet begin, when he was nonetheless referred to as Android Put on, Google tried a relaunch by altering its identify.
Too dangerous that the transfer didn’t even have any impact: well-known manufacturers like LG, Samsung, Huawei, ASUS, Motorola, which in the beginning had embraced the trigger by launching quite a few smartwatches with the inexperienced robotic, have step by step shifted their consideration elsewhere, with Samsung preferring to deal with different options.
Put on OS truly continues to exist solely because of the Fossil group, which churns out an enormous quantity of smartwatches with the Google system, thanks additionally to the various manufacturers in its portfolio. Too dangerous that based on the newest market evaluation Fossil represents simply 2.1% of gross sales, a fully laughable determine and which appears to go away no approach to Google.
The info printed by Counterpoint a couple of weeks in the past are in actual fact confirmed by a latest evaluation by IDC, which sees the wearable market dominated by Huawei, Xiaomi is Apple, which alone recover from 60% of gross sales, and are adopted by Fitbit and Garmin.
Not one of the prime 5 manufacturers within the rating produces smartwatches with Put on OS and the remaining market shares are always lowering, to the advantage of the highest three within the rating. Fitbit loses floor, Garmin maintains its odds because of a extra specialised positioning within the sports activities wearables market.
It’s due to this fact troublesome to see a future for Put on OS, regardless of the latest acquisitions of Fitbit and a few Fossil applied sciences. The working system, barring sensational revolutions, due to this fact appears destined to vanish, or a minimum of to stay confined to an ever smaller market area of interest. Actually the issues of autonomy and the few improvements launched, which haven’t been capable of entice the pursuits of producers and shoppers, weighed.