Instantly after India banned TikTok in July, Instagram launched Reels, its competing product, to the nation. The idea is similar because the Chinese language social community, however the contents lack the enjoyable and creativeness of the creators of TikTok.
Additionally, to find the quick movies of Instagram Reels you might want to go to the tab Discover and discover them among the many different posts, since Instagram has not created a devoted card for Reels.
Instagram introduces a devoted part for Reels
At launch, Instagram mentioned the Discover tab was the pure alternative for Reels, because it has at all times been how greater than half of all customers have found content material on the platform.
Nonetheless, the corporate is now introducing a Reels-specific button for Android customers in India that takes the place of the button Discover within the backside bar of the house display screen, whereas the house display screen is now positioned within the prime bar subsequent to the button for Direct messages.
This transformation to the Instagram interface ought to entice extra customers to spontaneously seek for Reels’ quick movies, hoping to search out one thing enjoyable identical to on TikTok.
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