In order to avoid any risk of abuse, Google decided to temporarily prevent the display of Advertisements related to the sale of medical masks advertising circuits. A decision taken as part of the coronavirus emergency that now affects much of the world.
No advertising for masks on Google
The stop does not currently affect other types of products that in recent weeks we have seen being affected by unjustified price increases such as igienizing gels. However, it cannot be ruled out that the measure can be extended later in articles of a different nature. This is the brief statement given by the Mountain View group to the editorial board of the CNBC website.
Out of an excess of caution, we have decided to temporarily ban all advertising on medical masks. We are actively monitoring the situation and will continue to take action, when necessary, to protect users.
However, a few days may pass before all forms of advertising masks disappear from Google’s platforms.
Focusing onItaly, in recent weeks the Competition and Market Authority has approached e-commerce asking for clarification on the practices put in place in order to counteract Speculation linked to coronavirus. Among those who responded was Amazon, saying it had moved by deleting more than a million products with a non-compliant description and deleting thousands of inflated priced listings.