The federal government is contemplating banning commercials for petrol vehicles and quick meals eating places. That is the brand new invoice led by Barbara Pompili, the present Minister for the Ecological Transition. In its viewfinder are additionally merchandise made with palm oil akin to Nutella.
Think about, you watch your program quietly on TV. An promoting web page launches, and shock no promoting on the horizon regarding a thermal automobile, a fast-food, Nutella or sweets. That is how we will summarize the brand new invoice led by the Minister of Ecological Transition Barbara Pompili.
The quantity three of the Macron authorities needs to ban, or failing to manage, commercials referring to merchandise thought of harmful or dangerous to our well being and the atmosphere. So no extra adverts for gasoline-powered vehicles, junk meals, quick meals chains like Burger King or McDonald’s, and even palm oil-based merchandise like Nutella.
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A regulation regarding solely TV spots
This regulation, if it have been to be promulgated, would solely concern TV promoting spots. Manufacturers may due to this fact proceed to advertise their merchandise on the Net and on billboards put in in cities., at roadsides, and so forth. Solely and as defined within the 20-minute columns Marie-Eve Laporte, lecturer in meals consumption at IAE Paris-Sorbonne:
“All research present that digital adverts have much more influence, particularly on kids. Customers, particularly very younger, spend extra time on digital screens and there may be extra consideration ”, exposes the educational. As for advertisers, we’re questioning the effectiveness and relevance of the invoice.
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Advertisers query the effectiveness of the venture
In response to some, this laws may exactly promote the gross sales of those “prohibited” merchandise. Within the case of spreads, an advertiser explains that individuals would flip to a product they know, on this case, Nutella. Within the absence of TV adverts, an natural unfold, extra eco-responsible, higher for well being, however extra confidential, won’t ever be capable of break via. In impact, leaving Nutella to thrive.
In response to info from the Journal du Dimanche, the nationwide tv promoting union estimates that extra 1 billion euros potential lack of turnover if such a regulation have been to be utilized. The Ministry of Ecological Transition will manage an preliminary info assembly with the primary gamers within the sector. The invoice might be introduced to him on the finish of the yr.
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Supply: 20 Minutes