A new branded report Strategy Analytics does nothing but confirm a feeling that insiders and fans of the world of smartphones probably already had for some time: Xiaomi it is increasingly an important reality also in Western markets and has been at the expense of it Huawei.
According to what was disclosed in the past few hours, in fact, in the third quarter of 2020 Xiaomi managed to overtake Huawei in some of the most imported markets in Western Europe, thus placing itself behind Samsung and Apple and becoming their most formidable rival.
Obviously, the problems that Huawei had to face in the last year due to the commercial ban inflicted by the US government and the consequent inability to install Google services on their smartphones have contributed (and not a little) to help Xiaomi in achieving this goal.
Xiaomi surpasses Huawei in important markets
And so Xiaomi managed to leave Huawei behind in some key markets such as the United Kingdom, France, theItaly, Spain and Germany, an impressive result considering that the producer, at the beginning of 2019, generally had a market share between 0% and 2%.
In the third quarter of 2020 Xiaomi managed to position three smartphones in the ranking of 10 best-selling phones in Italy and France and even four in that relating to the United Kingdom while in Germany, while not boasting devices in the Top 10, the Chinese giant is recording a rapid increase in sales.
Spain is one of the countries that Xiaomi has decided to focus on to enter the Old Continent and already in the third quarter of 2019 it could boast a market share in double digits, a share that in the second quarter of 2020 even reached 30%.
Apparently, Xiaomi has all the credentials to “conquer” the entire Old Continent and become even more popular than Huawei which, we are sure, will have no intention of retiring without “fighting”.
Basically, we are about to experience 2021 crackling.