Previously, YouTube blocked ads in a video if it contained more than a “fleeting mention” of the coronavirus due to a policy of so-called sensitive topics, but because of the duration of the outbreak, he decided to revise its rules.
YouTube video hosting decided to revise its policy and allow monetization of some videos related to the SARS-CoV-2 coronavirus pandemic, the company’s press service said March 13.
As company CEO Susan Wojcicki explained earlier in her blog, previously YouTube blocked ads in the video if it contained more than “fleeting mention of coronavirus due to politics about so-called sensitive topics.
The platform rules say that to delicatem hosting usually refers unforeseen events resulting in people dying (for example, planned malicious attacks). Now on the list delicatex The following topics: acts of cruelty that led to the death of people (for example, mass killings), armed conflicts, death, global epidemics, tragic events and terrorist acts.
Bloggers talked about the fact that YouTube is demonetizing a video about coronavirus at the beginning of the outbreak. According to The Verge, in early March, ads were turned off even in videos containing only a mention of coronavirus. Some video authors have tried to circumvent the block using abbreviations, such as CV.
“Our sensitive event policy has been designed to be applied during short-term events of significant magnitude (for example, natural Disasters). It’s becoming obvious that the issue of coronavirus is an ongoing and important part of everyday life, and we want news organizations and content creators to continue to produce quality videos on an ongoing basis, ”explained Wojczycki.
In a statement YouTube said hosting decided allow monetization of coronavirus related content due to flash duration. However, ad serving will only be available on certain channels.
“Such an opportunity will appear for authors who participate in a self-certification program for videos and correctly evaluate their content, as well as our news partners.” – reported in the company, specifying that in this list will be expanded in the future.
New rules should work within a few weeks.
“What does this mean for you and me? Content creators on YouTube have a new powerful trend, mastering which, you can earn more. But before creating a video about coronavirus, make sure that you are in the topic enough not to spoil people’s health and to his channel, “said a certified YouTube specialist on Facebook, strategist at the VideoZhara video blog festival, Nikolai Roginets.
According to YouTube, more than 1.9 billion authorized users visit video hosting monthly. The platform is available in 91 countries.
An outbreak of COVID-19 coronavirus infection began in December 2019 in Wuhan, China. March 11 World Health Organization announced the spread of coronavirus pandemic. According to WHO data, on March 15, 153,517 people were infected with coronavirus in more than 140 countries, 5,735 people died. Most deaths – 3204 – are recorded in China. In Ukraine, as of March 16, five cases of coronavirus infection were confirmed (four of them in the Chernivtsi region), one of the cases, a 71-year-old resident of the Zhytomyr region, died. Six more Ukrainians are being treated with COVID-19 abroad.